How to get hot leads that know what you do and why they should buy from you...

First off, we’re keeping things super simple here. We’re breaking down big ideas into easy-to-understand bits that anyone—whether you’re a newbie or a seasoned pro in sales and marketing—can grasp.

Now, I know you might be thinking, “But will this really work for me?” Let’s hold off on those doubts for a bit and see if we can spark some fresh ideas together.

Ever heard of the 72-hour rule? It’s all about acting fast. If you snooze on an idea for more than 72 hours, chances are you’ll never act on it. Let’s break that cycle, shall we?

Okay, let’s talk about the nitty-gritty of sales and marketing. Social media has changed the game big time. Everyone’s online, and they’ve got access to info about everything. Plus, some businesses have a leg up just because they know how to work those modern marketing systems.

But fear not! We’ve got two simple models to cut through the noise. Whether you’re doing stuff online or offline, we’ve got tips to help you stand out.

Now, let’s understand what your customers really care about. Some folks want top-notch service, others prioritize quality, and some are just looking for a good deal. Figure out what your peeps want most, and focus on delivering that.

Here’s the secret sauce: focus on being the best at one thing (service, quality, or price) while still doing okay in the other two areas. That’s how you’ll shine in a crowded market.

Next up, let’s talk about lead magnets. These are like magnets for potential customers—they draw people in with valuable info and insights. Think of them as your secret weapon for winning over new clients.

Now, how do you put all this into action? Stick your lead magnet on your website where folks can’t miss it. And don’t forget about advertising on platforms like Google and Facebook to spread the word even further.

To wrap things up, remember that progress takes time. Start small, but start now. And hey, we’ve even got templates and brainstorming sessions to help you along the way.